If you are in the real estate business, then you will surely understand how important it is to generate leads in real estate.
You can have the best properties or the best prices, but if you do not have any interested lead that is willing to listen to your proposal, then your business will be paralyzed.
With 90% of home buyers finding out about websites during their home purchase process, your real estate career will suffer a guaranteed instant collision if it does not start generating real estate leads.
If you want to protect your business and guarantee that it will have a long life, take advantage of these essential methods to generate real estate leads that each agent and broker needs to increase sales.
Configure and optimize your website
One of the most common mistakes that you see in most real estate brokers is not fully optimize your online presence.
Even if your real estate company has a website, you need to take your time to optimize SEO, so that potential customers will not reach your competition or will not enter only classified pages, which is not convenient for your business.
Your website should be the main way to grab as many potential customers in the shortest time possible, that is, generate leads in real estate.
Bet on content real estate marketing
The final thrust you need to use if you want to generate quality leads from the web is creating quality content published on your website.
The marketing of real estate content and inbound marketing costs 62% less than traditional marketing and allows you to reach the audience you’re looking for.
If you really want to get customers, this step would no longer be optional, but essential for your real estate business.
Start by posting articles on your website’s blog, educational videos on social networks and send content of interest by email.
Once you have developed your marketing strategy and are generating traffic to your new content, you will start to receive quality leads every day.
You have to create a presence on LinkedIn
While we know that Facebook is the largest social network, I firmly believe that LinkedIn is the predominant platform to generate opportunities for real estate.
LinkedIn allows you to follow up with previous contacts, request reviews and link to local groups that have expressed interest in real estate. And, by using the LinkedIn in Mail tool, you have a great opportunity to contact potential customers.
It should be added that In Mail has a much higher response rate than a Facebook ad (some estimates even suggest a 2: 1 ratio).
That is it necessary to handle it with caution to avoid falling into spam. Luck!