The home staging contemplates a series of practices to improve the image of a house or a department and make it more attractive. The objective is clear: get the most out of the moment of the sale. It is a “staging” and is used not only to generate that is more desirable at the time of a potential buyer visit but also to make a first impression at the time of showing the property with photos on property sites.
This is a marketing technique that is based on applying a neutral aesthetic to the appearance of real estate for commercialization, depersonalization, the intervention of the physical space and strategic photography are some of the fundamental principles.
The term home staging was created in 1970 by interior decorator Barbara Schwarz. In the United States and Europe the mode of putting the house on point is widespread. The service consists of a report on what can be improved on a property and charges between $ 800 and $ 1000 for a studio and between $ 1200 and $ 1500 for a two and in the case of a large house with garden the fee part of the $ 3500.
The positive thing in times of economic crisis is that home staging does not rely on major reforms but on small changes, which are accessible but that involve large differences. The objective is to help the owner identify the strong points of the property.
The key is to highlight them on the printed page of the property and mention them in the visit. Although it may seem pretentious, it is necessary to say how good a property is to clearly set the message on the potential buyer.
It is not money thrown away, it has a return on the sale price because in a negotiation the prices of thousands of dollars move. The most common expenses are usually in painting, fixing a broken faucet, changing a missing glass, an old base; or furnish it and invest in good lighting.
The order is an exclusive requirement, we must remove more furniture to highlight spaces and generate good circulation, and the overload of furniture is not attractive at the time of selling, because it does not allow to see the real dimensions or imagine the potential of the environment.
It is essential to pay attention to details: for example, in the bathroom do not leave shampoo, or soaps, it should be prepared such as a hotel room waiting for the guest. The bathroom curtain must be in perfect condition or new, preferably smooth and white, in fabric and not plastic.
Check the baths and if necessary put new patina because it gives a refresh to the termination, in addition the tops of the toilets and faucets have to be in perfect condition. In the kitchen, order and cleanliness are essential, the dishes and cleaning products must be kept. In the bedrooms it is advisable to place smooth bedspreads with a colored pillow and the toys must be arranged or stored in wooden boxes.
It is hard to live in houses that have been lived by others. Therefore, to generate a good first impression, it is recommended to remove frames, not to leave out of place clothes and remove objects and furniture that come from other generations. It is common for the potential buyer to like to imagine the house with its own articles. The depersonalization or minimalist decoration makes the visitor can feel the home of their dreams, without visual obstacles such as heavy furniture or patterned covers.
In principle you have to make sure that the blinds work properly, change broken lights or burned dichroic stoves and bathrooms. A good resource is to illuminate the walls and corners, with standing lights or redirecting the roof lights; the corners put the limits and if they are dark they mark more. On the other hand, in a property with illuminated walls and corners the limits are blurred and a visual amplitude is generated.
In addition, another technique for an inner room in low light is to place flower pots in the window and lights on the outside edge of the window. Natural light is also good ally. It is proven that people react favorably towards luminous properties, aromatization can be a plus, generates a good impact during the visit as well as adding flowers and removing objects belonging to pets.
The “dark spots” of the house should be eliminated. If you cannot because of a time or cost limitation, you should never hide them. You have to bleach them : for example if it is a wall with tiles on a floor of an important value, the seller must size what represents a wall in a unit with many points in favor – for example if it has large rooms and luminous – always clarifying that the “tiled” wall can be reformed.
The decoration when it is good sum but often it is a double-edged sword, especially if it is old or too personal. The ideal is to resort to a neutral decoration in shades white, beige, remove decorative objects with visual weight or very personal furniture. White walls or curtains expand the place and are a way to depersonalize it as well. Properties enter through the eyes rather than out of pocket or through convenience, if the client liked it then he will calculate the costs and see if it is useful, but first of all he will define whether he likes it or not, and he will do it in a few seconds.
A good photograph is essential, it is advisable to use a technical team of quality, wide angle, complementary lighting, tripod and a professional hand. It takes time and money to make the right production, but it is essential to obtain photographs that show the best of a house, in images that seduce. Many times a bad picture on the property search pages causes it to be discarded as an option in a few seconds.